Being seen as an authority and go-to expert in any business industry is advantageous in many ways. It can open up opportunities for new business connections and partnerships, and also provide us a platform to drive more visibility and build credibility. Not to mention, we can also use our authority to provide valuable insights and advice to those in any industry, and in turn, be able to make a greater impact in the world.
Building a brand that communicates our area of expertise and conveys knowledge in a meaningful way will help us to establish ourselves as an industry leader. However, being seen as an authority requires hard work, dedication, consistency, and patience.
In this episode, Rachel interviews Authority Branding Strategist, Dre McLaughlin. Listen in as Rachel and Dre discuss what authority branding means, the advantages of authority branding over personal branding, the importance of sticking to your path no matter how uncertain your journey can be, what the entrepreneurial journey looks like for a true business leader, and what it means to #dare2Bdifferent.
“Authority branding is about creating that vision for yourself but actually living up to that.” —Dre McLaughlin
Episode Highlights:
01:36 Falling In Love with Australia
06:07 What is Authority Branding
11:22 The Entrepreneurial Journey
16:12 Dare to be Different
19:14 How to be an Authority
22:26 Dare 2B Different
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Being seen as an authority and go-to expert in any business industry requires a lot of effort and honing of one's skills. Tune in as Rachel and Authority Branding Strategist, Dre McLaughlin share strategies on becoming an authority in your chosen… Click To Tweet
Quotes:
06:55 “Authority branding is about creating that vision for yourself but actually living up to that.” —Dre McLaughlin
10:05 “To be heard, you need to be seen” —Dre McLaughlin
10:26 “Just go and grab the opportunity because opportunities don’t come around every day.” —Dre McLaughlin
14:29 “The lows can be really low, but you need to think about what your purpose and vision is for yourself, for your clients, and for the greater good.” —Dre McLaughlin
16:36 “You don’t have to try and be different. Just be yourself. And by being yourself, you will be different.” —Dre McLaughlin
16:55 “Your vibe is going to attract your tribe.” —Dre McLaughlin
17:49 “We grow and we become the people that we’re created to be by those failures and mistakes.” —Rachel Best
20:32 “If you want to be an authority, it’s about taking on that identity, behaviors, and actions.” —Dre McLaughlin
23:22 “In life problems are guaranteed. And the more successful we get, then we’re going to be able to handle bigger problems and we’re going to be able to solve them a lot quicker.” —Dre McLaughlin
Meet Dre:
Dre Mclaughlin is an Authority Branding Strategist. With his background in sales and recruitment, Dre has learned the ins and outs of marketing and branding. Today, he is helping entrepreneurs communicate themselves and their business value to the market so that they can scale faster.
- Website: https://dremclaughlin.com/
- Facebook: https://www.facebook.com/dre8mclaughlin
- Facebook Group: https://www.facebook.com/groups/authoritybrand/
- LinkedIn: https://www.linkedin.com/in/dre-by-dre